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| General college football discussion, moderated. |
07-23-2007, 12:00 PM
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The Big 10 Network
I'm sure people are not going to be short on an opinion when it comes to this topic..
Big Ten Network takes battle to public
Quote:
July 19, 2007
BY MARK SNYDER
FREE PRESS SPORTS WRITER
The Big Ten Network is coming.
Whether it appears on your TV remains to be seen. But that hasn't slowed the network from getting the word out.
Beginning July 9, the BTN jumped heavily into Big Ten territory, aggressively marketing the network to 29 cities and regions -- including Detroit, Flint, Saginaw, Grand Rapids, Traverse City and Lansing.
Full-page ads boosting Michigan and Michigan State ran in the Free Press last week, and radio and TV spots have emerged loudly, as well. Billboards are in the works for the coming months.
The ongoing battle to secure distribution, however -- which has become a public battle between the BTN and Comcast -- continues behind closed doors while the ad campaign is out in the open.
The timing seems interesting given the recent war of words, but BTN officials insist the July campaign launch was scheduled months ago. "It was always planned," BTN vice president of communications Elizabeth Conlisk said. "The ad campaign is really our opportunity to brand the network."
It's also an opportunity to stir the fan base onto the BTN's negotiating side. Each television and print ad clearly features a phone number to call to request the network from your cable provider.
BTN has lined up one significant carrier in DirecTV.
The strategy from the Chicago-based advertising firm of Tom, Dick and Harry is to play on each school's tradition instead of focusing on a specific player, moment or memory.
Michigan State's print ad involves guarding the Sparty mascot on campus before the Michigan game. U-M's is about the massive size of Michigan Stadium. Wisconsin's is about students jumping to begin the fourth quarter, while the Purdue ad touts the "World's Largest Drum."
The network launch comes Aug. 30, but clearly the network push is in full swing.
Contact MARK SNYDER at 313-223-3210 or msnyder@freepress.com.
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07-23-2007, 12:03 PM
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Free Rivals
7/21
By Kevin Noon of BuckeyeGrove...great Q&A with Big Ten Network President Mark Silverman.
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07-23-2007, 02:03 PM
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Second Stringer
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I've had DirecTV for years, so I'm set.
Can't wait!
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07-23-2007, 02:11 PM
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[Insert Clever Title]
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Quote:
Originally Posted by OSwho?
I've had DirecTV for years, so I'm set.
Can't wait!
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DirecTv is also supposed to be adding it as an HD channel when they launch their expanded HD channels around September. Should be sweet. |
07-23-2007, 02:15 PM
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For those of us with Time Warner, we wait patiently...
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07-24-2007, 07:50 AM
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[Insert Clever Title]
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Quote:
Originally Posted by wadc45
For those of us with Time Warner, we wait patiently...
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Wanna make $50 the easy way? (From a DirecTv commercial so you don't think I'm some sort of sicko) |
07-24-2007, 01:46 PM
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Recruit
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Quote:
Originally Posted by wadc45
For those of us with Time Warner, we wait patiently...
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For them to pick it up after football season is almost over with. I am waiting for WOW to add it to give me a legit reason to switch. |
07-25-2007, 04:53 PM
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Sr. Moderator
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If time warner doesn't pick up the B10 network 2 weeks before the season....i'm gone. (Or maybe i'll just head to my dad's place to watch the games so I can keep ONN too). Choices, choices....
__________________
Tom Luginbill Works On His Latest Recruiting News...
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07-25-2007, 06:53 PM
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Sr. Moderator
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Extortion.
__________________
"I am firmly convinced that Charlie Weis didn't have any idea as to how good the Buckeyes were defensively." - Brent Musburger
I'd rather be a prison whore than root for Michigan
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07-26-2007, 11:21 AM
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Mark Snyder's Blog: FCC may get involved with Big Ten Network
Quote:
FCC may get involved with Big Ten Network
July 24, 2007
Still waiting to hear about the Big Ten Network?
Movement may be coming -- and not by the network's choice.
Continued...
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07-30-2007, 05:53 AM
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Capo Regime
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Link
Big Ten should seek big names for expansion
Remember when the Big Ten was an athletic conference and not a cable TV network?
In those days, the only addition the league was rumored to be considering was Notre Dame. When Penn State came on board, it almost felt as if someone had added an Eleventh Commandment.
Now, though, the Big Ten Network is on the prowl. Commissioner Jim Delaney told the Des Moines Register last week that the birth of the network would mean expansion talks are on the way.
"The broader (the network) is distributed, the more value (expansion) has," Delaney said. "We have eight states. With expansion, you could have nine."
And to think Delaney wasn't even a math major.
Cont...
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07-30-2007, 05:53 AM
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Capo Regime
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DDN
Big Ten starting blitz for network
By Kyle Nagel
Staff Writer
Monday, July 30, 2007
As busy as Big Ten Conference officials have been promoting the new Big Ten Network this summer, there's plenty more coming in the next three days.
National reporters will converge in Chicago for the Big Ten football media days this week, and plenty of time has been scheduled for commissioner Jim Delany and Big Ten Network president Mark Silverman to discuss the all-day, year-round channel that launches Aug. 30 despite contentious (and unresolved) negotiations this summer with many cable providers. Here are some things to watch for:
Cont...
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08-16-2007, 08:38 AM
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Administrator
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TMNews.com | Times Mail - Bedford, Indiana newspaper
Quote:
Six IU games in TV limbo
BY CHRIS KORMAN
August 15, 2007
BLOOMINGTON — Indiana men’s basketball season ticket holders will see as many games at Assembly Hall — 19 — as they’ve ever been able to see.
Fans watching from home, though, may end up seeing fewer games on television than they’re accustomed to.
Indiana released the 2007-08 basketball schedule Tuesday, and it includes six conference games that will be broadcast exclusively on the Big Ten Network. The startup channel has yet to find a cable carrier in most Big Ten markets, including Bloomington.
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Big Ten Network Set to Attend Training Camp Thursday - <blank>
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Aug. 15, 2007
BLOOMINGTON, Ind. - The Big Ten Network's studio team will visit the Indiana football team's training camp on Thursday. IU will practice from 3:15-5:45 at the IU Practice Fields.
Indiana has completed 13 practices this fall and will hold its annual Fan Day, which includes its first public intrasquad scrimmage of the preseason, on Saturday, Aug. 18. Kickoff is scheduled for 2 p.m. at Memorial Stadium.
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Big Ten Network is a boost : Opinion Columnists : Evansville Courier Press
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By ANTHONY THOMPSON
Special to the Courier & Press
Thursday, August 16, 2007
The Big Ten Network, a new channel dedicated exclusively to Big Ten athletic and academic coverage, will kick-off on Aug. 30. This groundbreaking venture will not only give Indiana University fans unprecedented access to Hoosier sports, but will also allow IU and the other member schools to showcase off-the-field achievements.
When the Hoosiers aren't being shown on national television, you can turn to the Big Ten Network to catch virtually all of their other games.
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Cable co. calls foul on Big Ten Network demand - Oakland Business Review - MLive.com
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Posted by James Briggs August 16, 2007 01:00AM
Categories: This week's issue
Fearful that the Big Ten Network is telling a one-sided story about ongoing negotiations between itself and cable operators, Comcast Corp. is beefing up its public response.
The Big Ten Network, set to debut Aug. 30 with sports programming exclusive to the midwestern collegiate conference, demands that cable operators include it on basic cable packages.
Continued...
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08-21-2007, 11:15 AM
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